Course Mentors

Ken Baldwin, M.ED., ACSM-H/FI
Program Coordinator

Professional Certificate in Fitness Business Management 
IDEA Personal Trainer of Year Award Winner

Ken Baldwin is the Program Coordinator for the Professional Certificate in Fitness Business Management. He is the former Chair of IDEA's National Personal Trainer Committee and Chair of the Senior Fitness Subcommittee for the Massachusetts's Governor's Committee on Physical Fitness and Sports. Ken is the Senior Editor and lead author for the American College of Sports Medicine - ACSM's Resources for the Personal Trainer Manual (2nd Ed.) and textbook. He continues to serve on national committees for ACSM, AAHPERD (AAPAR), and the Medical Fitness Association (MFA). He has been honored with numerous awards including IDEA's Personal Trainer of the Year Award, presented at the IDEA International Personal Training Summit.

Dan Ritche, Ph.D., CSCS 
Dan Ritchie has a broad background in the fitness industry including training and management in commercial and university/hospital-based fitness, for-profit, not-for-profit and educational facilities.  His primary areas of expertise are in personal training for special populations: athletes, pregnancy, blind, stroke recovery, Parkinson's, multiple sclerosis, cerebral palsy, Fibromyalgia, Alzheimer’s, etc.  He has worked with Division I athletes, as well as on state funded research on exercise for severe dementia Alzheimer’s type.  He regularly presents at national and regional conferences and has been active on committees for the American College of Sports Medicine.