TECEP®

MAR-301-TE *Introduction to Marketing

This exam tests introductory-level knowledge of marketing as it relates to contemporary living and society's changing needs. Topics include: strategic planning, global marketing, e-commerce, customer relationship marketing, marketing research, B2B marketing, category and brand management, new-product planning, sales forecasting, channels and logistics, retailers and wholesalers, integrated marketing communications, and advertising and selling.

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This exam is also available as the formal course MAR-301.

Semester Hours: 3