COM-121-OL


	Syllabus for COM-121-OL

COURSE DESCRIPTION

Introduction to Mass Communications II looks at how technological advances in electronic media have changed the way complex organizations produce public messages. The course examines changes in the broadcast industry brought about by the invention of television and changes in the commercial networks brought about by the expansion of service providers.

The course looks at how various media professions shape mass media messages, and it evaluates the effects of industry regulation. Finally, the course assesses the impact of mass communications on the global village and examines the media's influence on the way people think and behave.

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COURSE OBJECTIVES

After completing Introduction to Mass Communications II, you should be able to:

Identify major changes in mass communication produced by television.

Describe how the original television networks and movie studios controlled the production, programming, and distribution of public messages.

Discuss how the entrance of government into the broadcast industry changed the face of television.

Explain the role and the influence of advertising in mass media.

Describe how public television changed corporate sponsorship, educational and cultural programming, and market share of the viewing audience in the late 1960s.

Explain the impact of VCRs, cable, and satellite viewing on the networks.

Describe newer developments such as DirecTV, DBS, and HDTV.

Define convergence and explain how the computer became a mass communication medium.

Summarize the rights and responsibilities of the media with regard to news gathering.

Discuss the entrance of CNN into the industry in 1980 and how its growth challenged broadcast network programming.

Evaluate how mass media influences communication internationally and across diverse cultures.

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COURSE MATERIALS

You will need the following materials to complete the work of the course. These materials are available from the textbook supplier, MBS Direct.

Textbook

The Dynamics of Mass Communications, 9th ed., by Joseph R. Dominick (New York: McGraw-Hill, 2007).

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COURSE STRUCTURE

Introduction to Mass Communications II is a 3-credit, online course. You are required to read the text as assigned, complete five (5) written assignments, participate in online discussions, and take a midterm and final examination.

For the course's assignment modules (study assignments, online discussions, and written assignments), go to the Assignment Modules area of the course Web site.

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ONLINE PARTICIPATION

Introduction to Mass Communications II has four (4) graded online discussions, each focusing on a different subject. There is also an ungraded but required discussion in Module 1 titled "Introductions." All class discussions take place on the class Discussion Board.

Communication among fellow students and with the mentor is a critical component of online learning. Participation in online discussions involves two distinct activities: an initial response to a posted question (discussion thread) and subsequent comments on classmates' responses. Meaningful participation is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement. You will be evaluated on the quality and quantity of your participation. Responses and comments should be properly proofread and edited, professional, and respectful.

For additional information on online discussions, see Online Discussions in the Online Student Handbook.

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WRITTEN ASSIGNMENTS

Introduction to Mass Communications II has five (5) written assignments. Each assignment consists of two or three essay questions.

Take the time to familiarize yourself with the Assignment Modules area of the course Web site, and read through the written assignment questions before you begin each lesson. Your answers to the assignment questions should be well developed and convey your understanding of the course materials. Formulate responses in your own words (do not merely copy answers from your reading materials), citing text materials where appropriate and in an appropriate manner.

Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.

Before submitting your first assignment, check with your mentor to determine whether your word processing software is compatible with your mentor's software. If so, you can submit your work as you prepared it. If not, save your assignment as a rich-text (.rtf) file, using the Save As command of your software program. Rich text retains basic formatting and can be read by any other word processing program.

When satisfied that your assignment represents your best work, submit it to your mentor by means of the

>>View/Complete Assignment

link provided at the bottom of the respective assignment page. Use the Browse button within this link to locate and submit your assignment file.

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EXAMINATIONS

This course requires you to take two examinations: a proctored midterm examination during Week 7 and an unproctored, online final examination during Week 12 of the semester.

Midterm Examination
The midterm is a closed-book, proctored exam. It is two and a half hours long and covers material in Modules 1, 2, and 3. It consists of multiple choice questions, true/false questions, and essay questions. If you have concerns about the format and/or content of the examination, please contact your mentor at least a week in advance of the scheduled test.

You may take the examination only during the designated exam week, at an approved location, and with an approved proctor. In this regard, you need to schedule your exam and submit your "Proctor Request Form" with the necessary documentation no later than the end of the first week of the semester (see Administrative Forms in the General Information area of the course Web site).

If you are on a course extension and have not yet taken the midterm exam, you must let your examination proctor know when you plan to take the exam and contact the Office of Test Administration (609-984-1181) two weeks in advance to request that your exam be sent to the proctor.

For more information on scheduling a proctored examination, see the section Examinations and Proctors in the Online Student Handbook.

Final Examination
The final is a closed-book, unproctored exam. It is two and a half hours long and covers material in Modules 4 and 5. It consists of multiple choice questions, true/false questions, and essay questions.

The final exam is taken online in Blackboard. An exam link will be activated and made available to you in the Tests & Quizzes area of the course site at the start of Week 12. You may take the exam at any time during that week, but no later than midnight Saturday (eastern time). If you are on a course extension, you will need to arrange with your mentor a time to reschedule the final exam.

Sample Examination
You will find a sample online examination in the Tests & Quizzes area of this course site. Use this sample exam to familiarize yourself with the online testing setting and format before you take your online exam. Keep in mind the following potential differences between the sample exam and your online exam:

The content of your exam will match the content of your course; the sample exam has some generic questions on art history, world history, and environmental science.

Your exam is will include three types of questions (multiple choice, identification, and essays). The sample exam includes all the types that you might encounter in an online assessment at Thomas Edison State College.

You will be able to enter and take your exam just once—once you have entered the exam you must complete it. The sample exam may be taken as often as you like.

There will be a penalty for exceeding the time limit in your actual midterm and final exams (see the "Statement about Cheating" below), whereas there is no corresponding penalty with this sample exam.

Statement about Cheating
The final examination in this course is an unproctored exam. That means you will not be supervised while taking the test. You are on your honor not to cheat during the exam. Cheating means:

Looking up any answer or part of an answer in an unauthorized textbook or on the Internet, or using any other source to find the answer.

Copying and pasting or in any way copying responses or parts of responses from any other source into your online test. This includes but is not limited to copying and pasting from other documents or spreadsheets, whether written by yourself or anyone else.

Plagiarizing answers.

Asking anyone else to assist you by whatever means available while you take the exam.

Copying any part of the exam to share with other students.

Telling your mentor that you need another attempt at the exam because your connection to the Internet was interrupted when that is not true.

If there is evidence that you have cheated or plagiarized in your exam, the exam will be declared invalid, and you will fail the course.

Please also note that the exam is time-limited. That means you only have the allotted time in which to complete the exam. If you exceed the time limit on the exam, you will be penalized by having two points deducted for every minute that you exceed the time limit. This may also result in your failing the course.

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GRADING AND EVALUATION

Your grade in the course will be determined as follows:

Written Assignments (5)	40 percent
Class Discussions (4)	10 percent
Midterm Examination	30 percent
Final Examination	20 percent

Letter grades for online participation, written assignments, and the final examination are based on the following numerical grades:

A	=	93–100	C+	=	78–79
A–	=	90–92	C	=	73–77
B+	=	88–89	C–	=	70–72
B	=	83–87	D	=	60–69
B–	=	80–82	F	=	Below 60

Note: To receive credit for the course, you must earn a letter grade of D or higher on the weighted average of all assigned course work (e.g., exams, assignments, projects, papers, etc.). You will receive a score of 0 for any work not submitted.

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STRATEGIES FOR SUCCESS

First Steps to Success
To succeed in this course, take the following first steps:

Read carefully the entire Syllabus, making sure that all aspects of the course are clear to you and that you have all the materials required for the course.

Take the time to read the entire Online Student Handbook. The Handbook answers many questions about how to proceed through the course, how to schedule exams and arrange for proctors, and how to get the most from your educational experience at Thomas Edison State College.

Arrange to take your midterm examination by following the instructions in the Online Student Handbook. Then complete the "Proctor Request Form" and submit it to the Office of Test Administration (OTA). You must make arrangements to take your midterm examination and send in your "Proctor Request Form" to OTA before the end of the first week of the current semester. (See Administrative Forms in the General Information area of the course Web site.)

Familiarize yourself with the Blackboard environment—how to navigate it and what the various course areas contain. If you know what to expect as you navigate the course, you can better pace yourself and complete the work on time.

If you are not familiar with Web-based learning, or specifically with the Blackboard platform, be sure to review the processes for posting responses online and submitting assignments before class begins.

Study Tips
Consider the following study tips for success:

To stay on track throughout the course, begin each week by consulting the course Calendar. The calendar provides an overview of the course and indicates due dates for submitting assignments, posting discussions, and scheduling and taking your examinations. For details on each assignment module and a complete listing of learning activities, go to the Assignment Modules area of the course Web site.

Check the Announcements page and class Discussion Board regularly for new course information.

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Syllabus Index

This document contains the following main sections:

Course Description

Course Objectives

Course Materials

Course Structure

Online Participation
Written Assignments

Examinations

Grading and Evaluation

Strategies for Success