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Syllabus for COM-120-OL

 

COURSE DESCRIPTION

Introduction to Mass Communications I looks at the nature and history of how complex organizations produce public messages. The course examines the development of mass media after the invention of the printing press, the telegraph and telephone, and photography. It also examines the relationship between mass communication and culture as well as the historical and cultural significance and impact of the media.

The course covers print media (newspapers, magazines, and books) and electronic media (radio, sound recordings, and motion pictures) and considers how the digital age is affecting each medium. Finally, the course looks at the economics of mass communications as well as social and ethical concerns that are currently prominent in the field.

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COURSE OBJECTIVES

After completing Introduction to Mass Communications I, you should be able to:

  • Identify the elements of the communication process, communication settings, and the nature of the mass communicator.
  • Describe the various models for studying mass communication.
  • Discuss the historical and cultural context for studying mass communication.
  • Explain the impact of the development of printing, the telegraph, the telephone and the Internet on mass communication.
  • Describe the relationship between photography and motion pictures.
  • Describe journalism in early America, how newspapers became a major industry, the impact of the Great Depression on journalism, modern newspapers, and the impact of online newspapers.
  • Compare newspaper, magazine, and book production and publishing.
  • Describe magazines and books in early America, the organization of these industries, and their modernization.
  • Explain the evolution of radio as a mass medium, the economics of radio, radio production, and the pros and cons of Internet radio..
  • Assess the impact of the radio industry on the recording industry.
  • Identify recording industry milestones such as rock and roll, the commercialization of rock, and the British invasion.
  • Discuss the history of motion pictures, the organization of the film industry, and motion picture production.

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COURSE MATERIALS

You will need the following materials to complete the work of the course. These materials are available from the textbook supplier, MBS Direct.


Textbook

The Dynamics of Mass Communications, 10th ed., by Joseph R. Dominick (New York: McGraw-Hill, 2009).


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COURSE STRUCTURE

Introduction to Mass Communications I is a 3-credit, online course. You are required to read the text, complete five (5) written assignments, participate in online discussions, take a midterm examination and submit a final project in the form of a paper.

For the course's assignment modules (study assignments, online discussions, and written assignments), go to the Assignment Modules area of the course Web site.

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ONLINE PARTICIPATION

Introduction to Mass Communications I has four (4) graded online discussions, each focusing on a different subject. There is also an ungraded but required discussion in Module 1 titled "Introductions." All class discussions take place on the class Discussion Board.

Communication among fellow students and with the mentor is a critical component of online learning. Participation in online discussions involves two distinct activities: an initial response to a posted question (discussion thread) and subsequent comments on classmates' responses. Meaningful participation is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement. You will be evaluated on the quality and quantity of your participation. Responses and comments should be properly proofread and edited, professional, and respectful.

For additional information on online discussions, see Online Discussions in the Online Student Handbook.

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WRITTEN ASSIGNMENTS

Introduction to Mass Communications I has five (5) written assignments. Each assignment consists of two or three essay questions. As part of Written Assignment 4 you are also required to submit an outline of your final project for your mentor's review.

Take the time to familiarize yourself with the Assignment Modules area of the course Web site, and read through the written assignment questions before you begin each lesson. Your answers to the assignment questions should be well developed and convey your understanding of the course materials. Formulate responses in your own words (do not merely copy answers from your reading materials), citing text materials where appropriate and in an appropriate manner.

Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.

Before submitting your first assignment, check with your mentor to determine whether your word processing software is compatible with your mentor's software. If so, you can submit your work as you prepared it. If not, save your assignment as a rich-text (.rtf) file, using the Save As command of your software program. Rich text retains basic formatting and can be read by any other word processing program.

When satisfied that your assignment represents your best work, submit it to your mentor by means of the

>>View/Complete Assignment

link provided at the bottom of the respective assignment page. Use the Browse button within this link to locate and submit your assignment file.

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MIDTERM EXAMINATION

This course requires you to take a closed-book, proctored midterm examination It is two and a half hours long and covers material in Modules 1, 2, and 3. It consists of multiple choice questions, true/false questions, and essay questions. If you have concerns about the format and/or content of the examination, please contact your mentor at least a week in advance of the scheduled test.

You may take the examination only during the designated exam week, at an approved location, and with an approved proctor. In this regard, you need to schedule your exam and submit your "Proctor Request Form" with the necessary documentation no later than the end of the first week of the semester (see Administrative Forms in the General Information area of the course Web site).

If you are on a course extension and have not yet taken the midterm exam, you must let your examination proctor know when you plan to take the exam and contact the Office of Test Administration (609-984-1181) two weeks in advance to request that your exam be sent to the proctor.

For more information on scheduling a proctored examination, see the section Examinations and Proctors in the Online Student Handbook.


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FINAL PROJECT

You are required to submit at the end of this course a final project in the form of a paper. The purpose of this final project is to give you experience in researching one of the broad topics covered in this course. You will:

  1. Research your topic following specific guidelines.
  2. Produce an outline for your paper in which you will present your findings.
  3. Build on your outline to produce a 5-7 page paper.

For specific details about this project go to the Final Project area of the course Web site. Consult the Course Calendar to find out when your outline and completed final project are due.

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GRADING AND EVALUATION

Your grade in the course will be determined as follows:

Written Assignments (5) 40 percent
Online Discussions (4) 10 percent
Midterm Examination 30 percent
Final Project 20 percent


Letter grades for online participation, written assignments, and the final examination are based on the following numerical grades:


A = 93–100 C+ = 78–79
A– = 90–92 C = 73–77
B+ = 88–89 C– = 70–72
B = 83–87 D = 60–69
B– = 80–82 F = Below 60


Note: To receive credit for the course, you must earn a letter grade of D or higher on the weighted average of all assigned course work (e.g., exams, assignments, projects, papers, etc.). You will receive a score of 0 for any work not submitted.

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STRATEGIES FOR SUCCESS

First Steps to Success
To succeed in this course, take the following first steps:

  1. Read carefully the entire Syllabus, making sure that all aspects of the course are clear to you and that you have all the materials required for the course.


  2. Take the time to read the entire Online Student Handbook. The Handbook answers many questions about how to proceed through the course, how to schedule exams and arrange for proctors, and how to get the most from your educational experience at Thomas Edison State College.


  3. Arrange to take your midterm examination by following the instructions in the Online Student Handbook. Then complete the "Proctor Request Form" and submit it to the Office of Test Administration (OTA). You must make arrangements to take your midterm examination and send in your "Proctor Request Form" to OTA before the end of the first week of the current semester. (See Administrative Forms in the General Information area of the course Web site.)


  4. Familiarize yourself with the Blackboard environment—how to navigate it and what the various course areas contain. If you know what to expect as you navigate the course, you can better pace yourself and complete the work on time.


  5. If you are not familiar with Web-based learning, or specifically with the Blackboard platform, be sure to review the processes for posting responses online and submitting assignments before class begins.

Study Tips
Consider the following study tips for success:

  1. To stay on track throughout the course, begin each week by consulting the course Calendar. The calendar provides an overview of the course and indicates due dates for submitting assignments, posting discussions, and scheduling and taking your examinations. For details on each assignment module and a complete listing of learning activities, go to the Assignment Modules area of the course Web site.


  2. Check the Announcements page and class Discussion Board regularly for new course information.

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Syllabus Index

This document contains the following main sections:

Course Description

Course Objectives

Course Materials

Course Structure

Online Participation

Written Assignments

Midterm Examination

Final Project

Grading and Evaluation

Strategies for Success


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