Public Relations Writing and Editing

JOU-280 Public Relations Writing and Editing

The student will be able to demonstrate knowledge of the fundamentals of public relations writing, using a journalistic style, in the planning and preparation of such public relations materials as press releases, features, executive letters and memos, blogs, speeches, position papers, fact sheets, public service announcements, annual reports, Web site pages, video scripts, and other external and internal communications. Students will also be able to demonstrate how to best target and time messages to support public relations solutions.

Study Methods:
     Standard Prior Learning Assessment (JOU-280-PA) Aug 2009 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010

Semester Hours: 3