MBA Course Descriptions

MBA Core Courses MBA Course Electives
Data Analytics (Area of study) Finance (Area of study)
Health Care Management (Area of study) Marketing (Area of study)

MBA Core Courses

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ETM-750: Ethics for Managers (3 credits)
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This course will provide students an opportunity to explore the moral issues and dilemmas so as to stimulate critical analysis within a variety organizational settings and a variety of contexts and cultures. Students will be provided the opportunity to assess daily and long term ethical challenges as well as resolving said challenges with critical analysis and problem resolution methodologies.
MKM-700: Marketing Management (3 credits)
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This course is an in-depth survey of marketing. The flow of goods and services between consumers and clients, marketing environments, competitive markets and factors, and marketing organizations are examined. Specific attention is given to market identification, strategic planning along with implementation and evaluation, the nature and development of products, pricing, distribution, and promotion.
FIN-710: Financial Management (3 credits)
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This course reviews the basic concepts and tools of finance for the purpose of decision making. Students will analyze topics such as investment decision, capital budgeting, cost of capital, working capital management, valuation of securities, interest rates, corporate liabilities, risk and return. The course will examine the formation of capital structure, the optimal capital structure, and its choice on the value of the firm.
SOP-720: Strategic Operations Management (3 credits)
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Strategic Operations Management will examine the creation and implementation of organizational distinctive competitive advantages by exploring new technologies to increase efficiency. Students will analyze the mathematical tools that guide management on what decisions are best for the organization. The course will evaluate various concepts and processes such as supply chain management, which involves strategic materials sourcing, forecasting, warehousing, inventory control and planning, transportation, purchasing, and financials.
GSM-730: Global Strategic Management (3 credits)
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This course will provide students with the opportunity understand the challenge of strategically managing in complex organization's within a global environment. The course will explore the importance of historical artifacts related to the evolution of strategic management as well as the driving forces of strategy deployment in highly competitive markets and the complexities of resource allocation within complex organizations. Students will also be exposed to the practice of assessing, crafting and employing strategic decisions that allow an organization to realize its long-term goals, while dealing with current challenges.

MBA Course Electives

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ENP-732: Entrepreneurship (3 credits)
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This course provides an overview on the principles of entrepreneurship. It is designed to introduce students to the core concepts and tools used to increase the likelihood of organizational success in launching and managing new ventures both in the for-profit and non-profit sectors. Students will be required to develop and present a business plan for a new venture, including the production of market research, organizational needs, and financial statements to support an investment in the enterprise.
FSA-712: Financial Statement Analysis (3 credits)
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This course provides a broad framework of knowledge and tools for evaluating a firm's business operations and predicting its future condition. It is designed to develop a critical, user's perspective to analyze and interpret financial statements to gain further insights into firms' performance. The course describes the details of financial statements, and their use by investors, creditors, analysts, auditors, and other interested parties.
HRM-760: Human Resource Management (3 credits)
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Talent management builds a practical framework for managers and business leaders to understand how the strategic management of people improves performance. This course will help participants maximize the performance of their employees and learn techniques that result in superior organizational performance.
INV-711: Investments (3 credits)
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The course will cover investment setting, asset allocation, global investments, functioning of securities markets, portfolio management, asset pricing model, and models of risk and return. Students will analyze financial statements, company, industry, and macroeconomic valuation of stocks and bonds. Examines derivative markets such as forward, futures, options, swaps, convertible securities, and other derivatives. The course will provide students with a broad conceptual base for investment managers, individual investors, and corporate financial managers.
MCO-740: Management Communications (3 credits)
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Management Communications sharpens written, oral, and listening skills to meet the demands of a successful managerial communicator. Emphasis is placed on strategically evaluating and creating articulate communications relative to managerial situations along with effectively and efficiently developing procedures for solving communication problems. Topics include structuring message content and argument; communication style, tone, and strategy; presentation graphics; ethics; and technologically mediated, intercultural, and crisis communications.  

MKR-700: Marketing Research (3 credits)
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Marketing Research examines the essential analysis skills required for making quality marketing decisions. Developing a market research design demands necessary quantitative and qualitative abilities to identify and de-fine market opportunities and issues; generate, improve and assess marketing performance; monitor marketing performance; as well as, advance understanding of marketing as a process. Students are required to select a contemporary marketing problem or opportunity, frame the issue into a research question, review the relative literature, develop measures and collect pertinent data, statistically analyze data results, and provide an industry-standard final report of findings and limitations.
NEG-731: Negotiations (3 credits)
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Negotiation is a critical skill for managing, leading and living your life. Students will examine the major concepts, theories of bargaining, negotiation as well as the dynamics of interpersonal, inter-group conflict and its resolution. The course will explore the nature of negotiation and the importance of strategizing and planning for negotiation in the context of both distributive bargaining and integrative negotiation. Additionally, students will analyze negotiation sub-processes including communication, perception, biases, social contexts, multiparty negotiations, individual differences, global negotiation and identifying or creating leverage. Students will assess the key concepts of outcomes, dispute resolution and remedies.
PJM-721: Project Management (3 credits)
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The Strategic Project Management course is comprised of intricate contemporary managerial processes of how companies plan to execute their missions and visions using strategic project management ingenuities to accomplish these goals. The course will also cover topics such as International Projects, Agile Project Management Strategies, Modern Project Management, Managing Project Risks, Project Outsourcing, Leadership, and Nurturing Project Teams. The course will illustrate how to effectively select projects, develop project plans, monitor progress, estimate project durations and costs. Additionally, real-life project Cases will be analyzed.
SOM-702: Introduction to Social Media (3 credits)
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Examines and analyzes the Social Media Space from a business perspective. The course will introduce the space and review the strategies and tactics for social media management and marketing. Students will assess best practices and study the key communities currently involved in the Social Media space. Other topics include the business advantages of social media as well as an overview of what policies; rules and regulations practitioners must keep in mind.
SUS-700: Designing a Business Case for Sustainability (DBT)
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Introduces students to the attitudes, tools, and proven techniques to design a business case for sustainability so that a company or organization can transition to accounting for the environmental and social factors that can assure long term profitability. Students will also develop their capacity to think critically about the role their organizations have played or can play in building a more sustainable world.

Data Analytics - Area of study

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MST-700: Managerial Statistics (3 credits)
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The success of modern business practices and evidenced-based decisions depends on sound statistical and analytical skills. This course lays the foundation for statistical thinking and imparts many valuable, important skills that are widely used in marketing, finance, economics, supply chain management and financial accounting. This course also expands spreadsheet skills, statistical programming using R and/or SAS, and computing expertise for analyzing large complex data. This is a hands-on course with emphasis on examining and interpreting data using various statistical tools rather than on the theory underlying these tools. This course lays a solid foundation for learning advanced tools for data-mining.
BFO-701: Business Forecasting (3 credits)
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The application of sound quantitative models for analyzing and forecasting business data is of paramount importance for business decision-making. This course is designed to provide a working knowledge of practical forecasting methods. Students taking this course will have hands-on experience with popular forecasting techniques and approaches used in business, as well as best practices for building forecasting methods and evaluating their performances. Case studies and examples will be discussed throughout the course to demonstrate the real-world applications and implications of the forecasting techniques.
DAM-702: Predictive Analytics for Business Intelligence (3 credits)
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This course is intended for business students of data mining techniques with these goals: 1) To provide the key methods of classification, prediction, reduction, and exploration that are at the heart of data mining; 2) To provide business decision-making context for these methods; 3) Using real business cases, to illustrate the application and interpretation of these methods. The course will cover Classification, Clustering, Association Rule and Neural Nets. The pedagogical style will use business cases so the student can follow along and implement the algorithms on his or her own with a very shallow learning curve.
DAA-703: Data Analytics & Visualization with Capstone Project (3 credits)
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The course will enable students to develop critical business data presentation skills to ensure that the visualizations add to the effective interpretation and explanation of the underlying data without undue strain to the consumer of the information; ensure the visualizations enable the effective detection of trends that can be easily connected to real world event to help explain relationships and interrelationships; learn appropriate and minimal use of color to maximize its impact. Spatial data analysis tools will be introduced and advanced graphical programming skills will be developed using R graphics packages. All accumulated skills will be challenged with a capstone project involving real business cases and clients when appropriate.

Finance - Area of study

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FSA-712: Financial Statement Analysis (3 credits)
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This course provides a broad framework of knowledge and tools for evaluating a firm's business operations and predicting its future condition. It is designed to develop a critical, user's perspective to analyze and interpret financial statements to gain further insights into firms' performance. The course describes the details of financial statements, and their use by investors, creditors, analysts, auditors, and other interested parties.
INV-711: Investments (3 credits)
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Course will cover investment setting, asset allocation, global investments, functioning of securities markets, portfolio management, asset pricing model, and models of risk and return. Students will analyze financial statements, company, industry, and macroeconomic valuation of stocks and bonds. Examines derivative markets such as forward, futures, options, swaps, convertible securities, and other derivatives. The course will provide a conceptual base for investment managers, individual investors, and corporate financial managers.
ENP-732: Entrepreneurship (3 credits)
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This course provides an overview on the principles of entrepreneurship. It is designed to introduce students to the core concepts and tools used to increase the likelihood of organizational success in launching and managing new ventures both in the for-profit and non-profit sectors. Students will be required to develop and present a business plan for a new venture, including the production of market research, organizational needs, and financial statements to support an investment in the enterprise.
TGF-713: Topics in Global Finance (3 credits)
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Taught from a practitioner's point of view, this course provides an overview of the world's marketplace and illustrates how successful managers compete in the Global arena. To achieve this objective, the course identifies the major similarities and differences between doing business domestically and internationally. It describes the context within which international business takes place, including the macro and micro issues that Global managers face on a regular basis. The course also addresses specific financial/accounting issues that international firms encounter.

Health Care Management - Area of study

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HCF-701: Healthcare Finance (3 credits)
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This course focuses on some of the unique components of finance as they relate to a healthcare facility and some of the major issues they are faced with. Topics include reimbursement systems, managed care, insurance, Medicare and Medicaid, DRG Prospective Payment, accessibility, eligibility, budgeting, and planning. Emphasis will be placed on the application of these topics to aid in making managerial decisions.
HCO-702: Strategic Management within a Healthcare Organization (3 credits)
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This course provides a comprehensive understanding of the concepts related to strategic planning implementation in a healthcare organization. Emphasis will be placed on consumer demand market volatility, regulatory and fiscal constraints from the perspective of the strategic manager. The ability to analyze issues and make appropriate recommendations will be explored.
HCD-703: Healthcare Delivery (3 credits)
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This course explores the management of a health care organization's productive resources and the activities within its production systems. Tools for operations management will also be explored in various industries and within this theory, and then applied to the health care environment. Management tools such as capacity planning, facility layouts, queuing theory, critical path analysis and tools of project management will be discussed.
HCL-704: Legal Issues in Healthcare (3 credits)
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Introduction to the issues of health services law & ethics, including the role of law in the US healthcare system. The course will assess the legal system & legal research, managing & regulating healthcare system including legal structure & governance of healthcare organizations. Students will examine the government regulations in public health & health services. Special emphasis will explore protecting privacy of medical information, medical staff credentialing & clinical privileges. The course will provide an overview of the current laws in government payment programs, antitrust law in healthcare field, legal & ethics issues in patient care & in health insurance.

Marketing - Area of study

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MKR-700: Marketing Research (3 credits)
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Marketing Research examines the essential analysis skills required for making quality marketing decisions. Developing a market research design demands necessary quantitative and qualitative abilities to identify and de-fine market opportunities and issues; generate, improve and assess marketing performance; monitor marketing performance; as well as, advance understanding of marketing as a process. Students are required to select a contemporary marketing problem or opportunity, frame the issue into a research question, review the relative literature, develop measures and collect pertinent data, statistically analyze data results, and provide an industry-standard final report of findings and limitations.
GMK-703: Global Marketing (3 credits)
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Global Marketing allows students to apply marketing concepts to global markets. Product, price, distribution and communication strategies are examined in the global context. This course will also apply issues of research, segmentation, targeting, and positioning to global markets. Global Marketing emphasizes cultural, political, regulatory, and economic factors that come into play when marketing in other countries. Students taking this course will also analyze and assess the marketing tools, practices, and experiences that are used to address business opportunities and issues. The course will examine programs and mechanisms used to create sustainable competitive advantage in the global marketplace. Students taking Global Marketing will collaborate to create a marketing strategy for a specific product to be marketed in a specific country and/or region of the world.
DMA-704: Digital Marketing Analytics (3 credits)
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Through relevant and applicable business examples, this course provides learners the ability to formulate and enact intelligent, data-driven marketing strategies. Core content will focus on identifying and understanding digital marketing metrics to gauge success of both social media and traditional digital marketing efforts. Through an examination of accessible data provided by current technologies, students will further their understanding of the online value chain and how to capitalize on emerging marketing trends.
SOM-702: Introduction to Social Media (3 credits)
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Examines and analyzes the Social Media Space from a business perspective. The course will introduce the space and review the strategies and tactics for social media management and marketing. Students will assess best practices and study the key communities currently involved in the Social Media space. Other topics include the business advantages of social media as well as an overview of what policies; rules and regulations practitioners must keep in mind.

 

Meet the Dean

“Our MBA is an accelerated, highly flexible and career-focused degree program that is offered completely online and provides graduates with competencies that are in demand by the fastest growing professions and industries.”

 

» Michael Williams, Ph.D.

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