BSBA in Marketing

The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:

  • Product development
  • Brand management
  • Sales management
  • Wholesaling
  • Marketing planning and analysis
  • Public relations

What You Will Learn in the BSBA in Marketing Program

Our BSBA in Marketing degree focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.

All students in the BSBA in Marketing program must complete a capstone requirement, Strategic Management, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.

BSBA in Marketing Credit Distribution

Subject Category Credits
I. General Education Requirements 60
A. Intellectual and Practical Skills 15
  • Written Communication
(6)
  • Oral Communication
(3)
  • Quantitative Literacy
(3)
  • Information Literacy
(3)
B. Civic and Global Learning 9
  • Diversity
(3)
  • Ethics
(3)
  • Civic Engagement
(3)
C. Knowledge of Human Cultures 12
D. Understanding the Physical and Natural World 4-7
E. Mathematics 6
F. General Education Electives 14-17
II. Professional Business Requirements 36
  • Financial Accounting
(3)
  • Managerial Accounting
(3)
  • Business Law
(3)
  • Principles of Management
(3)
  • Computer Concepts and Applications/Introduction to Computers/CIS
(3)
  • Introduction to Marketing
(3)
  • Principles of Finance
(3)
  • Business in Society or International Management
(3)
  • Macroeconomics
(3)
  • Microeconomics
(3)
  • Business/Managerial Communications
(3)
  • Strategic Management
(3)
III. Area of Study: Marketing 18
  • Required Subjects
    • Marketing Research
(3)
  • Electives
    • Advertising
    • Advanced Advertising
    • Advanced Marketing Research
    • Advertising Campaigns
    • Advertising Copy and/or Layout
    • Advertising Media
    • Applied Marketing
    • Channels of Distribution
    • Creating & Implementing the Electronic Enterprise
    • Direct Mail and Direct Response Advertising
    • Direct Marketing Management
    • Franchising Management
    • Industrial Marketing OR Business-to-Business Marketing
    • International Advertising
    • International Marketing
    • Introduction to Retailing Management
    • Leading Teams and Groups OR Work Groups in Organizations
    • Legal Problems of the Marketing Process
    • Marketing Communications
    • Marketing Management
    • Marketing Management Strategy
    • Mathematical Models of Marketing Analysis
    • Marketing with Electronic Media
    • Merchandising
    • New Product Development & Marketing
    • Principles of Sales
    • Product Planning and Development
    • Public Relations: Thought and Practice
    • Research Methods in Organizations
    • Retail Advertising
    • Retail Buying OR Sales Promotion OR Visual Merchandising
    • Retail Buying and Merchandise Management
    • Retail Management
    • Sales Management
    • Services Marketing
    • Small Business Management
    • Supply Chain Management
(15)
Business Electives 9
IV. Electives 6
Total 120
Degree Requirements Credits
The following courses are required for the BSBA Degree in Marketing and can be fulfilled in either the General Education or Electives sections of the degree chart. 6
  • College Algebra or Quantitative Business Analysis
(3)
  • Statistics
(3)
  • How Students Earn Credit in the Area of Study: All credits in this area of study may be completed with Thomas Edison State College courses and/or exams.

Note 1: This list of subjects is offered as a guide. Other subjects may also be considered appropriate for this major area of study.

Note 2: Thomas Edison State College course refers to the College’s own course offering of Guided Study, online or Contract Learning courses.

Note 3: Thomas Edison State College examination refers to the College’s own exam program—TECEP®.

Note 4:  Other subjects listed can either be courses transferred from other colleges/universities or credits earned through Prior Learning Assessment (see College Catalog for more information on PLA).

IT IS STRONGLY RECOMMENDED THAT ALL BSBA STUDENTS, REGARDLESS OF AREA OF STUDY, INCLUDE A BUSINESS ETHICS SUBJECT AS PART OF THE GENERAL EDUCATION OR FREE ELECTIVES COMPONENT OF THEIR DEGREE.