The noncredit program was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs who wish to establish a successful business model and fitness operation. Specific learning topics include fitness management, marketing, entrepreneurship, finance, personnel management, customer service, and business administration concepts. The certificate prepares students to implement successful business systems in the following settings: private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCAs, JCCs, college/university centers, recreational settings, and corporate fitness centers.
A competitive advantage offered in the program is the optional field internship, which enables students to practice fitness management concepts in a health and fitness setting. This program is offered in partnership with IDEA Health & Fitness Association and Health Club Managers, Inc. IDEA has provided content/curriculum in the program; in addition, students receive a complimentary 6-month membership to the digital edition of IDEA Fitness Journal. Health Club Managers, a Health Club Staff/Management Training company, is providing graduating certificate students a preferred discount on their services.|
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