Thomas Edison State College | BSBA in Marketing Credit Distribution

BSBA in Marketing Credit Distribution

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School of Business and Management

What You Can Study

Undergraduate Programs

Graduate Programs

Subject Category	Credits
I. General Education Requirements	60
A. English Composition	6
B. Humanities	12
Managerial or Business Communications	(3)
Other Humanities	(9)
Must include at least two subject areas
C. Social Sciences	12
Macroeconomics	(3)
Microeconomics	(3)
Other Social Sciences	(6)
Must include at least two subject areas
D. Natural Sciences and Mathematics	9
Precalculus Mathematics or Quantitative Analysis	(3)
Principles of Statistics	(3)
Other natural sciences	(3)
Must include at least two subject areas
E. General Education Electives	21

II. Professional Business Requirements	54
A. Business Core	27
Business Law	(3)
Computer Concepts and Applications/Introduction to Computers/CIS	(3)
Principles of Financial Accounting	(3)
Principles of Managerial Accounting	(3)
Business Finance	(3)
Introduction to Marketing	(3)
Business in Society or International Management	(3)
Business Policy	(3)
Principles of Management	(3)
B. Area of Study: Marketing	18
1. Required Subjects	(3)
Marketing Research
2. Electives	(15)
Advertising(Thomas Edison State College examination) Advanced Advertising Advanced Marketing Research Advertising Campaigns Advertising Copy and/or Layout Advertising Media Applied Marketing Channels of Distribution Creating & Implementing the Electronic Enterprise Direct Mail and Direct Response Advertising Direct Marketing Management Franchising Management Industrial Marketing OR Business-to-Business Marketing International Advertising International Marketing Introduction to Retailing Management Leading Teams and Groups OR Work Groups in Organizations Legal Problems of the Marketing Process Marketing Communications (Thomas Edison State College examination) Marketing Management Marketing Management Strategy (Thomas Edison State College examination) Mathematical Models of Marketing Analysis Marketing with Electronic Media Merchandising New Product Development & Marketing Principles of Sales Product Planning and Development Public Relations: Thought and Practice (Thomas Edison State College examination) Research Methods in Organizations Retail Advertising Retail Buying OR Sales Promotion OR Visual Merchandising Retail Buying and Merchandise Management Retail Management Sales Management (Thomas Edison State College examination) Services Marketing Small Business Management Supply Chain Management
C. Business Electives	9
III. Free Electives	6
Total	120

Note 1: This list of subjects is offered as a guide. Other subjects may also be considered appropriate for this major area of study.

Note 2: Thomas Edison State College course refers to the College’s own course offering of Guided Study, online or Contract Learning courses.

Note 3: Thomas Edison State College examination refers to the College’s own exam program—TECEP®.

Note 4: Other subjects listed can either be courses transferred from other colleges/universities or credits earned through Prior Learning Assessment (see College Catalog for more information on PLA).

IT IS STRONGLY RECOMMENDED THAT ALL BSBA STUDENTS, REGARDLESS OF AREA OF STUDY, INCLUDE A BUSINESS ETHICS SUBJECT AS PART OF THE GENERAL EDUCATION OR FREE ELECTIVES COMPONENT OF THEIR DEGREE.

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