The Bachelor of Science in Business Administration (BSBA) degree in Marketing focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion and distribution to customers. The program is designed for students already working in the field of marketing or those interested in developing a career in product development, brand management, sales management, wholesaling, marketing planning and analysis, or public relations. All students must complete a capstone requirement, Business Policy, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.
BSBA in Marketing Credit Distribution